99% Invisible: Episode 57- What Gave You That Idea?

99percentinvisible:

Starlee Kine’s friend Noel works in advertising. In 2003, Noel was working in at an agency in Richmond, VA. Everyone wanted to work on flashy spots like Apple or Nike or Gatorade. Do you know what wasn’t flashy? Insurance. Which is why when a company called Geico became a client…

Awesome episode - inspirational and quick and fascinating. Now off to read some George Saunders.

1. marysiat reblogged this from 99percentinvisible and added:

   This is great ;-)

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5. bryanconnor reblogged this from 99percentinvisible and added:

   Geico Caveman commercials have creative roots...the work of Charles Dickens (and his pet...

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13. jmyint reblogged this from 99percentinvisible and added:

    Regarding Inspiration -...Dickens’ pet bird inspired Geico’s cavemen:

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15. secretcities reblogged this from 99percentinvisible and added:

    Untangling the long web of cascading influence & inspiration. A lovely little episode about the interconnection of ideas...

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17. tornbread reblogged this from 99percentinvisible and added:

    Awesome episode - inspirational and quick and fascinating. Now off...read some George...

18. mrcrothers reblogged this from 99percentinvisible and added:

    eventually gave us… The Geico Caveman. I can’t recommend this episode, as well as this show, highly enough.

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22. booksinthekitchen reblogged this from 99percentinvisible and added:

    caveman commercials were inspired by George Saunders’s Pastoralia?

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30. justplainscott reblogged this from 99percentinvisible and added:

    Starlee’s friend Noel!

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